Season of acquisition..Now it's time for @WalmartLabs to acquire

There is news in the tech world that oneRiot has been acquired by WalMartLabs. As we all know one oneriot is the biggest advertising network for social media. WalMartLabs has taken this step to enhance the e-commerce and through this ambiguous acquisition they are targeting the mobile audiences.

                                                     OneRiot developers team has built a social targeting engine that they will use for promoting the advertisement. Taken “Social targeting Engine” as the basis they developed a “ Social geo Census database”. With the help of this they are targeting the mobile audiences via geological locations.

Why they are doing this? 

Whats the reason behind developing this?

Yes, the answer is here they developed this because sometimes what happen, they promote their products in big cities as it is common in india ,if any product is to be launched in India, the launching parties only held at big/metropolitan cities of India. That's why they have taken the ambitious step for targeting the audiences through their geological locations.

                                                                 Nowadays,everyone ia geek of facebook, twitter and many more social networking sites as it is, confirmed in the survey that was held by ‘Neilsen’, the biggest marketing research company. Coming back to the point, oneriot has the strategy behind the development of “Social targeting Engine” every-time the user logs into his account an ad populate to their screen. Through this they (WalMartLabs) are promoting their products. Another factor is that through their esteemed software they are categorizing people. They can know the interest of the people in that specific/particular region, and by seeing that interest can target interested audience.


pretty innovative isn't it?